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For
years, it was an open Miami Beach secret that you could
get Joe's Stone Crabs "to go," if you knocked at the
back door. But starting in November 1987, you could
get them much more easily-at Joe's Take Away. And there's
no dealing with the long lines waiting to get into the
restaurant for dinner. "We built a new section," Jo
Ann Bass says, "which houses our Take Away, Stone Crabs,
Inc. (the wholesale arm of the business), our own laundry,
and more recently, the shipping department." Jo Ann
oversaw the clean look of the operation; Jodi handled
most of the details, from menu to layout, equipment,
and procedure. All the popular items from the restaurant
menu are available at the Take Away: stone crabs with
mustard sauce or melted butter, hash brown potatoes
or cottage fried sweets, creamed spinach, cole slaw,
Key lime and apple pies. Its very clean and simple food.
The Take Away also sells its own specialties: grilled
chicken and fish sandwiches (big sellers); conch seviche;
pasta, potato, and taboulleh salads; outstanding bread
pudding. At lunchtime, customers are often from the
film crews and photo shoots that now abound on South
Beach. At dinner, they do a brisk business with customers
who want to enjoy Joe's food at home. In December of
1987, USA Today called us; they included us in a Christmas
story on mail-order foods. Up until then, we had little
cooler boxes in which we'd pack crabs for people to
take on an airplane; and once or twice a week, we'd
ship crabs with Federal Express. After that article,
our shipping business took off, and it hasn't stopped
since." After having custom boxes designed (embalzoned
with a big red crab, naturally), the shipping business
recently expanded. Orders now come in from all over
the country- from regular customers, from people who
have heard of but never been to Joe's Stone Crab, from
such celebrities as Quincy Jones, Ann-Margret, Senator
Ted Kennedy, and
Frank Sinatra.
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